About Us
Since 1973, Pagi Sore has been a trusted name in authentic Padang cuisine, blending rich Minang traditions with warm hospitality.
Starting as a small eatery in Palembang, we’ve grown into a beloved brand, known for high-quality ingredients, time-honored recipes, and creating spaces that bring people together.
Today, with locations across Indonesia, Pagi Sore remains dedicated to preserving the true taste of Minang culture while inviting new generations to experience the warmth and connection of our dining tradition.
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Our Philosophy
Vision
To be a trusted symbol of Minang culinary heritage, inspiring meaningful connections through timeless Padang flavors and heartfelt hospitality.
Mission
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To celebrate and preserve the authentic heritage of Padang cuisine.
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To deliver memorable dining experiences through exceptional quality and service.
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To create welcoming spaces that bring people together and nurture a sense of community.
The Story of
Pagi Sore Lokantara
Under the umbrella of Lokantara Business Group, there is Pagi Sore Lokantara, which forms part of the group’s culinary ventures. Pagi Sore Lokantara is dedicated to strengthening the identity of Indonesian cuisine while paving the way for future expansion.
Currently, Pagi Sore Pemuda is the only branch in operation. Moving forward, the company has prepared plans to establish new branches both in Indonesia and abroad, ensuring that the signature flavors of Pagi Sore can be enjoyed by a wider audience.
The History
From Humble Beginnings to a National Legacy Rumah Makan Pagi Sore was founded in 1973 by H. Lismar and H. Sabirin, two friends from Bukittinggi, West Sumatra, who shared a passion for Minang cuisine. Starting as a small restaurant on Jalan Jend. Sudirman in Palembang, the business quickly gained popularity for its authentic dishes and warm hospitality.
The founders expanded their reach across Palembang, opening branches in locations such as Jalan Basuki Rahmat, Jalan Mayor Zen, and Komp. Ilir Barat Permai. By 1990, they had established a branch in Indralaya KM. 35, followed by Teluk Gelam in 1995. In 2003, the Jalan Jend. Ahmad Yani branch marked a turning point, with management divided between the founders, though both remained under the "Pagi Sore" trademark.
Building on their success, the next generation brought RM Pagi Sore beyond Palembang to Jakarta and Bangka Belitung. In 2006, the first Jakarta branch opened on Jalan Rawamangun Muka Timur, followed by several
more in Cipete, Kalimalang, Cempaka Putih, and Kemang, as well as in Tangerang City. Simultaneously, the H. Lismar family expanded to Lubuk Linggau, Bangka Belitung, and Bandung.
Founder of Pagi Sore Restaurant
The First Pagi Sore Restaurant,
Palembang, South Sumatra
1973
Brand Story
Pagi Sore isn’t just a place to enjoy Padang cuisine, it’s an experience that brings people together. With every plate, we serve a celebration of tradition, a journey through the rich culinary heritage of the Minang people. For over five decades, we’ve been more than a restaurant; we’ve been a bridge connecting the past and present, welcoming guests as part of our ever growing family.
At Pagi Sore, authenticity meets warmth. Each dish is crafted with the same passion and care passed down through generations, ensuring every bite feels like a homecoming. Our spaces echo the essence of Minang hospitality, where the heart of the family kitchen extends to every guest.
From casual gatherings to family celebrations, we create moments that nourish not only the body but also the soul. Pagi Sore invites you to experience a tradition of togetherness, where the flavors of our heritage inspire connections that last a lifetime.
Families
Families dining together for casual meals or celebrations, seeking a warm atmosphere and authentic food.
Professionals
Office workers and business groups looking for quick, satisfying meals during lunch or for takeout.
Younger Generations
Millennials and Gen Z customers, drawn to Pagi Sore for its authentic flavors and casual, nostalgic vibe.
Tourists
Domestic and international visitors eager to experience authentic Padang cuisine as part of their cultural exploration.
Customer Profiles
We stay true to the rich traditions of Minang cuisine, crafting each dish with care and respect for its origins. through exceptional quality and service.
Authenticity
From the quality of our ingredients to the service we provide, we strive to
deliver the best in every aspect.
Excellence
We believe in the power of food to bring people together, fostering moments of connection and joy around the table.
Togetherness
Our Values
We offer more than 50 authentic Padang dishes, made with unique flavors and the finest ingredients, alongside Sanjai—a traditional Padang snack of crispy cassava, perfect for a takeaway or as a complement to your dining experience.
Flavors of
Minang
Our Restaurant
Branches
Palembang 1
Jl. Jend. Ahmad Yani No. 285B, 8 Ulu
Seberang Ulu 1 Palembang
Palembang 2
Jl. Basuki Rahmat No. 43
Palembang
Indralaya
Jl. Raya Plg Indralaya KM. 35
Sumatera Selatan
Jambi
Jl. Kol. Abunjani No.51
Kota Jambi
Muara Jambi
Jl. Lintas Jambi, Muara Burlian KM 14
Mendalo Indah, Muara Jambi
Sungai Lilin
Jl. Raya Palembang Jambi, KM.101
Suka Maju, Sumatera Selatan
Kayu Agung 1
Jl. Letnan Muchtar Soleh No. 7778
Kayu Agung
Pangkal Pinang 1
Jl. Soekarno Hatta No. 94
Pangkal Pinang, Bangka
Pangkal Pinang 2
Jl. Pulau Pelepas Perkantoran
Gubernur Pangkal Pinang, Bangka
Lubuk Linggau
Jl. Ahmad Yani No. 1
Lubuk Linggau
Kemang
Jl. Kemang Raya No.30 Kota Jakarta
Selatan, Jakarta 12730
Sekayu
Jl. Lingkar Randik Sekayu, Kab. Musi
Banyuasin, Sumatera Selatan
Bandung
Jl. Sumatera No. 31, Merdeka
Kec. Sumur Bandung, Jawa Barat 40117
Medan
Jl. Kejaksaan No.16, Petisah Tengah,
Kec. Medan Petisah, Kota Medan 20151
Lokantara
Gedung Lokantara, Jl. Pemuda 104
Pulo Gadung, Jakarta Timur
Surabaya
Jl. Embong Sawo No.1, RT.002/RW.03,
Embong Kaliasin, Kec. Genteng,
Surabaya, Jawa Timur 60271
Our Outlet
Pagi Sore Pemuda
Gedung Lokantara, Jl. Pemuda 104
Pulo Gadung, Jakarta Timur
From humble beginnings in Palembang, RM Pagi Sore has become a culinary icon across Indonesia. From South Sumatera to Jakarta, Bangka Belitung, Bandung, and beyond, each branch brings the authentic taste of Minang cuisine to your table. Stay tuned as we continue to share our rich flavors with even more communities nationwide.
Our
Locations
